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AdXero
AdXero Incentivized Media Distribution is a transformative technology that reverses the course of how Consumers, Brands, and Distributors are valued in the eco-system.
AdXero is a patented, incentivized media distribution platform with a front-end app technology that can be integrated directly into a distributor’s Branded mobile and OTT-connected SmartTV app, that pays consumers for watching interest category selected Ad content.
MY ROLE
Hired by the development shop, Devscale, as a contract product owner for the consumer application and marketing web-based platform, I worked with the client to take the products from conception to development. I led discovery calls while creating the requirements list and worked closely with the product designer and lead engineer of the development shop.
DURATION - 6 Months
PRODUCT (Merchant Web Application)
Allow advertisers to share their messaging with potential buyers and users who are actually interested in their products.
PRODUCT (Consumer Application)
Allow users a positive and pleasant experience while making them feel in control of their ad viewing habits.
KEY TAKEWAYS
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Creating a process map helped confirm alignment between product and client on MVP.
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If the client can be boarded to Figma, providing them comment access can accelerate the approval process for designs.
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Features should always have goals associated with them. If a product can tie the feature back to a business requirement or solution, then features for MVP can clearly be prioritized.
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