⚡️ The SPEED Loop™
A framework for turning product strategy into working outcomes — fast.
Strategy
Priorities
Experiments
Evidence
Delivery
Strategy
Align on the problem worth solving and define the outcome that matters.
The Problem: Disconnected Workflows
Even with all the right methodologies, something's still missing:
Strategy-Execution Divide
Strategy and execution are treated like separate phases, creating handoffs and misalignment.
Late Validation
Roadmaps get built in isolation, and 'validation' happens too late in the process.
Team Fragmentation
Teams are aligned in theory — but scattered in action with different priorities.
Ship and Forget
Features get released without validating if they actually solve the intended problem.
That's why I created the SPEED Loop™ — a practical, repeatable workflow to bring product ideas to life with clarity, buy-in, and momentum.
Why It Works
The SPEED Loop™ combines the best elements of proven methodologies:
Design Thinking's
empathy
Understand user needs deeply before building solutions
Lean Startup's
validation
Test hypotheses quickly with minimal viable experiments
Agile's
velocity
Deliver in small increments with continuous feedback
Product Ops's
clarity
Streamline processes to remove friction and bottlenecks
Closing the Gap
The SPEED Loop™ addresses what most frameworks miss:the messy middle where ideas stall, plans bloat, and execution gets disconnected from the original goal.
Validation-First Approach
Validation before building is critical:By getting real user feedback on working prototypes before committing to full development, you ensure you're building something people actually want — not just what stakeholders think they want.
With SPEED, strategy and execution stay in sync — because they're part of the same loop.
When to Use It
Break Through Planning Paralysis
When you're stuck in endless meetings and Figma purgatory with nothing to show for it
Validate Before Building
When you need to test ideas before committing expensive engineering resources
Align Cross-Functional Teams
When product, engineering, design and leadership need a shared understanding
Accelerate Time-to-Value
When you need to deliver business outcomes faster with higher confidence
This isn't a mindset shift. It's a working system.
It's not about doing more.
It's about reducing time to insight — and making better bets, faster.
The SPEED Loop™ was created by Jason McCarty as a way to move fast without losing focus, feedback, or function.